The Startup Stack
The tools we point founders to when they're starting from zero.
UPDATED SEP 2026 BY
DESIGNER FUND
Product & Design
Engineering
Research
Data & Analytics
Infrastructure
Finance & Ops
People & HR
Collaboration
CRM & Support
Growth & Feedback
AI Search
Tool
What it's for
Category
·
Product & Design
Figma
Interface design and prototyping, built for teams working on the same file at once.
Design
↗
Paper
An HTML/CSS-native canvas built for designing alongside an AI agent, so designs export as real code.
AI canvas
↗
Framer
Design-to-live-site publishing, useful for the marketing site you don't want to hand-code.
Web
↗
Engineering
Cursor
An AI-native code editor that most early teams now write their first commits in.
Editor
↗
Claude Code
An agentic coding tool that works across the terminal, PRs, and CI on real tasks.
Agent
↗
Codex
OpenAI's agentic coding tool, often run as a second agent alongside Claude Code.
Agent
↗
Bitrig
Builds and ships native Swift and SwiftUI apps with AI, straight from the iPhone.
iOS
↗
GitHub
Version control, code review, and CI — still the default home for the repo.
Version control
↗
Linear
Issue tracking and roadmapping fast enough that engineers actually keep it open.
Issue tracking
↗
Sentry
Catches and traces errors in production before customers have to report them.
Monitoring
↗
Interfere
Finds production bugs, explains the root cause in the actual code, and suggests the fix.
Bug fixing
↗
Scalar
Turns an OpenAPI spec into interactive docs, an API client, and SDKs that stay in sync with the code.
API docs
↗
Knock
One API for email, SMS, push, and in-app notifications, instead of wiring up each channel yourself.
Notifications
↗
Resend
A developer-first email API for transactional mail, product emails, and newsletter or audience lists.
Email API
↗
Braintrust
Evaluates and monitors LLM outputs so you catch regressions in your prompts before they ship.
Evals
↗
Exa
A search API built for AI agents, returning clean content to reason over instead of links to parse.
Web search
↗
Parallel
A web research API built for AI agents to pull real-time, sourced answers at scale.
Web search
↗
Inngest
Durable background jobs and workflows for your app, without standing up your own queue.
Background jobs
↗
Fireworks
Fast, low-cost hosted inference for open-source and fine-tuned models.
Inference
↗
OpenRouter
One API and one bill for routing requests across dozens of different LLMs.
Inference
↗
Research
User Interviews
Recruits real target users for interviews and studies, so research doesn't start with your own network.
Recruiting
↗
Maze
Turns a prototype into a testable study, with quant metrics layered on top of user feedback.
Prototype testing
↗
Sprig
In-product surveys and micro-interviews that reach users inside the live app.
In-product
↗
Dovetail
A shared repository for research notes, transcripts, and the takeaways behind them.
Repository
↗
Data & Analytics
PostHog
Product analytics, session replay, and feature flags in one open-source tool.
Product analytics
↗
Amplitude
Behavioral analytics for teams who need deeper funnels and retention cuts.
Behavioral
↗
BigQuery
The warehouse most teams land in once product data outgrows a single database.
Warehouse
↗
Mora
Answers data questions in plain language, writing the SQL and building the dashboard for you.
BI
↗
Snowflake
A cloud data warehouse for teams that have outgrown BigQuery or need enterprise-grade scale.
Warehouse
↗
Fivetran
Pipes data from hundreds of sources into your warehouse, fully managed, no pipelines to maintain.
ETL
↗
Airbyte
Open-source data pipelines for moving data into your warehouse, with connectors you can self-host.
ETL
↗
dbt
Turns raw warehouse tables into clean, tested models using plain SQL, cloud or self-hosted.
Transformation
↗
Hex
Notebook-style analysis and dashboards that a whole team can build on, not just the data team.
Analysis
↗
Hightouch
Syncs data back out of the warehouse into the sales, support, and marketing tools that need it.
Reverse ETL
↗
Infrastructure
Vercel
Frontend hosting and deploys, with a preview URL for every branch by default.
Hosting
↗
Railway
Deploys and hosts full-stack apps and databases without hand-rolling your own AWS setup.
Hosting
↗
Cloudflare
DNS, CDN, and edge compute — Workers and Pages for shipping close to the user.
Edge / CDN
↗
Netlify
Static site and Jamstack hosting with instant deploys and a preview URL for every branch.
Hosting
↗
Render
Deploys web services, static sites, and databases straight from a git push, no Terraform required.
Hosting
↗
Supabase
Postgres, auth, and storage as one backend, without standing up your own servers.
Backend
↗
RunPod
A GPU cloud built for AI workloads, usually well below hyperscaler prices for the same chips.
GPU cloud
↗
AWS
The fallback for anything the smaller platforms don't cover yet, at real scale.
Cloud
↗
Google Cloud
Often kept around for one specific thing, like a GPU tier a team's built their pricing around.
Cloud
↗
Finance & Ops
Mercury
Business banking built for startups, with a lighter setup than a traditional bank.
Banking
↗
Stripe
Payments and billing infrastructure, from the first charge to usage-based pricing.
Payments
↗
Ramp
Corporate cards and expense management that closes the books faster.
Spend
↗
Quanta
Real-time bookkeeping, tax filing, and financial reporting for software companies, run in Slack.
Accounting
↗
People & HR
Gusto
Payroll and benefits built for a smaller team's first few hires.
Payroll
↗
Collaboration
Notion
Docs, wikis, and light project tracking in one workspace that scales with the team.
Docs
↗
Slack
Real-time team chat, still the default nervous system for a remote or hybrid team.
Messaging
↗
Granola
An AI notetaker that turns meeting audio into clean, shareable notes, with no bot joining the call.
Meeting notes
↗
CRM & Support
Attio
A CRM that builds itself from your team's email and calendar instead of manual data entry.
CRM
↗
Monaco
An AI-native sales platform that runs outbound and pipeline for you, backed by a white-glove team.
Sales
↗
Intercom
Customer messaging and support, with AI handling the first line of tickets.
Support
↗
Plain
A support inbox built for teams who'd rather ship fixes than manage tickets.
Support
↗
Growth & Feedback
Canny
Collects feature requests and votes, so the roadmap reflects what customers actually asked for.
Feedback
↗
Default
Turns inbound signups into qualified meetings — forms, scheduling, and routing in one flow.
Inbound
↗
Clay
Enriches and automates outbound lead lists by chaining dozens of data sources and AI together.
Automation
↗
Gumloop
A visual builder for AI workflows and automations, without writing the glue code yourself.
Automation
↗
Unify
Watches intent signals and builds outbound lists and sequences for sales reps automatically.
Sales leads
↗
Typefully
Writes and schedules posts across X, LinkedIn, Threads, and Bluesky from one composer.
Social
↗
Descript
Edits video by editing the transcript — cut words or remove filler, and the clip follows.
Video editing
↗
CapCut
Fast, mobile-friendly editing for short clips and captions, built for social-first video.
Video editing
↗
AI Search
Profound
Tracks and shapes how your brand shows up when people ask AI models instead of Google.
Visibility
↗
Peec AI
Monitors brand visibility and share of voice across ChatGPT, Perplexity, and other AI answers.
Monitoring
↗
Scrunch AI
Audits and optimizes how AI assistants read, cite, and represent your site.
Optimization
↗